The 4 Ps

The 4 Ps are 4 key concepts used in IB Geography that we apply to case studies. This is a short introduction to the 4 Ps as well as an applied example. If you’re struggling to understand what the 4 Ps actually are and how to use them properly, this video is perfect for you!

Video sections
  • 0:06 What are the 4 Ps?
  • 0:54 How are they used?
  • 1:29 Why are they used?
  • 1:54 Example with case study